March 14, 2024

How much do I charge if I win a script?

How much do I charge if I win a script?
Ka' Ching!

Wow, so much has been written about this and if you are in the USA or on the larger FB groups that aren't run by Hindus, the most serious answer you'll receive is something along the lines of:

"look it up on GVAA", "go with the GVAA guide", "what's the client's budget"

Followed by uninformed quotes by people trying to sound like successful professionals. Or actual professionals humble bragging because they would NEVER work for that little (and let anyone know about it). God forbid you post a question starting with "I quoted a guy X for X number of words for (insert job here). Nothing will get you more ire than that. Prepare to be accused of wrecking the entire industry single handedly because you are cheapening the work for everyone else. Fear not. I, as always, have the answer... well, it's "an" answer, because many do not agree with me because I am wrecking the super gilded world of GLOBAL PROFESSIONAL VOICE ACTING because I prefer to work instead of wait for the perfect situation.

First, a few words about GVAA. What is it? GVAA stands for the Global Voice Acting Academy and if you ask American VO artists how to quote something, they immediately bring up the venerated GVAA rate guide. You can find it here:

It's exactly like this.

Why? I have no idea, but as an aside, I have nothing against the GVAA as an organization and I'm sure they do fine work. On that note, I've never met anyone online who tells everyone they got their training there... but nevertheless, the Rate Guide is the Gold Standard for setting your rates, or at least seeing how much money you aren't making for an average job. In a perfect world, your agent sent you an audition, you hit it out of the park, your agent looks up the rates based on whether it's TV, Internet, Radio, usage, time period authorized and distribution. All these things add up to a ton of money + the fee for the agent/agency. You cut a 30 second commercial for a local market for a 6 month term and wait for your $900 to deposit into your bank account. Good for you, enjoy it. However, for the wide, and I mean WIDE majority of current and aspiring voice over artists it doesn't work like that. In fact unless you are in the top 0.001% of VO's, you aren't only getting work from your super hip and professional agent and you probably don't live in LA or NYC.

So what? Should we just forget about the GVAA and make shit up?

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